Looking at some media trends in the digital era
Looking at some media trends in the digital era
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What are a few of the methods smartphones have evolved the way we take in media? - read on to find out more.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form video content, the method by which people are getting their news reports is also shifting. People are significantly turning towards internet news sources, instead of viewing TV, to discover the latest worldly affairs. However, at the same time, due to a consistent circulation of info, individuals are becoming overwhelmed by big volumes of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and simpler to follow. Nowadays it is common to find news channels that have mass followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been essential for supplying people with trusted and authenticated news sources, in a format they can readily identify with.
In the present digital age, mobile phones have become one of the most popular instruments that individuals are using to view videos and gain access to media. Nowadays, many social media networks are providing unlimited feeds of short, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms permit users to see a series of customised videos and interact immediately, making these videos a lot more appealing and addictive than standard television. Short form videos are also being used more often for news and educational purposes, not just for entertainment. Consequently, this trend is shifting the way people are actively looking for and expecting to receive knowledge, in a quicker, much shorter and more accessible format.
Recently, with the rise of digital media, the way in which people consume content has shifted substantially. For several years, conventional tv was the primary source of family home entertainment for many people. However, from the development of internet streaming services, many viewers website are averting from set up tv, specifically among younger individuals. Instead, global media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the transformation in audience consumption practices. These services are popular for allowing people to watch the programs and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the industry.
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